Transforming Retail Efficiency at Brothers

Summary

Brothers, a brand established 32 years ago, has been dedicated to helping men transition into adulthood through sophisticated clothing. While the brand has grown to include a seamless blend of physical stores and a robust e-commerce platform, managing these diverse operations presented significant challenges. Codeunit's OmniConnect platform provided Brothers with a cost effective and integrated solution that streamlined operations and enabled automation.

Challenge

Before partnering with Codeunit, Brothers faced considerable hurdles in managing their physical stores, e-commerce, and digital business operations. The absence of seamless integration led to manual handling of online orders, creating chaos and inefficiencies. Staff struggled with error-prone data entry, causing delays and customer frustration. Moreover, IT projects often extended beyond planned timelines and budgets due to challenges in meeting functional and security requirements.

"Before we migrated to Codeunit's integration platform, we constantly faced challenges meeting our business and customer needs. Our IT projects tended to drag on and cost too much money because we couldn't meet the functional and security demands required of us." – Kristoffer Olsson, IT Director at Brothers

Solution

Brothers sought an effective solution and chose Codeunit's OmniConnect platform. OmniConnect, built on 25 years of industry experience, ensures seamless transaction handling, real-time data synchronization, and robust system compatibility. By integrating OmniConnect, Brothers achieved a unified solution that connected their physical stores, e-commerce platform, and digital business operations efficiently.  

"Codeunit's integration platform made it quick and easy for us to implement new systems and data flows, primarily with Business Central. Implementation times were short, and compatibility was unlimited." – Kristoffer Olsson, IT Director at Brothers

Impact

The results of implementing Codeunit's OmniConnect platform were transformative for Brothers. Real-time data synchronization facilitated seamless inventory management and accurate sales orders, significantly enhancing operational efficiency. This shift enabled Brothers to make informed, data-driven decisions, improving overall customer satisfaction and operational agility.

Moreover, the integration opened new opportunities for Brothers, allowing them to implement various systems that were previously unattainable. This includes a new POS system designed for flexibility and omnichannel flows, such as Click and Collect, further enhancing the customer experience.

"With Codeunit's integration, we get real-time data changes. Activities such as inventory replenishment and sales orders in-store are updated in real-time across all systems, allowing us to be much more data-driven in our daily decisions." – Kristoffer Olsson, IT Director at Brothers
"At Brothers, you walk into a store, you know what you want. You shouldn't let the customer leave the store because then you lose the sale. Instead, you let the store take the order and payment. That order is then sent to their central warehouse with instructions to be packed nicely and shipped to the customer's home address." – Daniel Ekwall, Chief Integrator at Codeunit

Conclusion

The partnership between Brothers and Codeunit has been pivotal in transforming Brothers' operations. By leveraging Codeunit's OmniConnect platform, Brothers has successfully streamlined their processes, improved customer satisfaction, and positioned themselves for future growth. In an industry where innovation is key, Brothers is now equipped to meet the evolving needs of their customers with confidence.  

"The journey of Brothers may have been going on for 32 years, but in the fashion industry, most of it is still undone. With the help of Codeunit, we have only just begun to unlock our true potential." – Christopher Englinde, CEO of Brothers

Integrations

Learn how you can improve your business by simplifying unified commerce

Use Cases