The Key to Success with Unified Commerce is a Single Source of Truth.

The Key to Success with Unified Commerce is a Single Source of Truth

The first question: what is Unified Commerce? And the second: what is a Single Source of Truth? And, if you have another question after that, why do Unified Commerce depend on a Single Source of Truth? OK, so let’s get started. Unified Commerce is a platform or software solution that allows you to integrate all your business applications, connecting the dots, so to say. But an integrated system is only as good as the weakest link, and it is almost always the uncertainty of your data that is the weakness. Therefore, you need a Single Source of Truth, a system that feeds all your sources with real-time, correct, and ever-changing data.

How do I obtain a Single Source of Truth?

To obtain a Single Source of Truth you must integrate and automate data exchange between your systems. You have to decide which system should be the Single Source of Truth (SSOT) for your critical data, and you have to make sure that the selected system is integrated to achieve real-time data transfer with your POS, eCommerce, Supply Chain, Manufacturing facilities, etc. For an inventory-based company, you should consider using your ERP solution, Microsoft Dynamics Business Central, as the source. At the end of the day, the flow and status of inventory is everything for a manufacturer or a distributer of goods.

What are the benefits of a Single Source of Truth?

First, and foremost, you will have full inventory visibility. You will be viewing, tracking, moving, and managing your inventory, wherever you are, from one system. You will have full detail of your stock and supply chain and your customers will see what they can buy or not based on inventory availability. If you are a manufacturer, you know when to start producing specific goods and, when you need to restock raw materials.

Second, you will be able to fulfill more orders, since you have accurate information about your current stock and where it is situated. Greater order fulfillment means improved customer experience. If you are not yet familiar with the benefits of improved customer experience, just take our word for it, you will benefit from it, profit-wise and otherwise.

Third, integrating your business systems results in an organization being able to make informed strategic decisions based on reliable data. SSOT is not a system, tool, or strategy, but rather a state of being for a company’s data, in the sense that it can all be found via a single reference point. With that state of being, you know that your company will make decisions based on the truth.

You don’t have to be locked into a single solution.

With a good business systems integration, you should be able to freely select between the CRM, eCommerce, market automation, etc. that fits your business the best. There are several top contenders to choose from, of which there is not a single one that fits every business that has chosen Microsoft Dynamics Business Central as their ERP, all options have different pros and cons. A good solution is to choose an integration partner with lots of experience from integrating Business Central with other systems.

Codeunit are Business Central Elites, with several decades of experience. We started working with different aspects of ERP integrations as early as last century, long before Microsoft bought Navision and renamed it Dynamics. We have been integrating different CRMs, eCommerce solutions, POS solutions, and marketing solutions with Business Central. We know the pitfalls and the workarounds and will be able to take care of and complete your Unified Commerce strategy with speed.

Interested? Send us an email at sales @ with your thoughts and we will get back to you.