Three students started the brand STRONGER as a side project. Over ten years later, the company has a turnover of around SEK 300 million and launches new women’s activewear collections every month. A large part of STRONGER’s sales takes place online and the company is highly tech-driven. When they opened their first physical store in May 2025, it was crucial that all new systems were seamlessly integrated with the existing ones, to ensure minimal impact on all departments working in Business Central.
STRONGER designs all its garments in Stockholm, and around 500 unique products are constantly active in their e-commerce store. The company sells both within and outside the EU. While Sweden is the main market, a significant portion of sales comes from countries like Germany, Belgium and the Netherlands. STRONGER’s first physical store is now located at Norrlandsgatan 10 in Stockholm.
Entering the omnichannel world
“After operating online for over 10 years, it feels fantastic to now also be physically present with our primary customer base, and at the same time reaching a new audience that wants a more hands-on experience with the products. The store also allows us to host events and use it as a marketing channel. For us, opening a store was uncharted territory. It’s not just a POS system that’s needed, we had to learn all the systems from scratch,” says Daniel Haggins, Head of Tech and Development at STRONGER.
The collaboration between STRONGER and Codeunit began when STRONGER switched its e-commerce platform to Centra and integrated it with Business Central. Since then, Codeunit has been the integration partner when both Resourced PLM and Ingrid Returns were implemented. With each project, STRONGER’s integration setup has become increasingly automated, ensuring a seamless flow across the organization.
A strong partner and clear requirements
“Our latest major project with Codeunit was the opening of our store. In projects like that, having a good partner is a real advantage! Since we’ve always had a good dialogue with Codeunit and because they’re so solution-oriented, they were the obvious partner when we opened the store. They know us well and that’s important. Codeunit understands our product structure, and we didn’t need to explain much for them to understand what we were aiming for,” says Daniel.
Daniel Haggins and his colleague Oskar Källberg from the Tech department had a clear vision of how they wanted the store’s structure to work together with ERP, ensuring a smooth daily workflow for all departments. Every in-store sale needed to be mapped to the right product, pricing had to be correct, stock had to be pulled from the right warehouse, registered under the correct accounting template, customer ID, and more. The requirements were clear, but there was no predefined plan for how it should be done.
Integration to automate the flow
“With a physical store, we stepped into the omnichannel world, which requires many new systems. We researched everything from surveillance to how we should process customer payments. Furthermore, it should require no manual intervention, the integration had to handle everything automatically. We decided on a POS system from Norway called Front Systems. Codeunit had never integrated Front Systems before, but we were bold and went with the POS that appealed to us the most. We simply knew Codeunit would make it work!” says Daniel.
A tight deadline as the main challenge
The biggest challenge for Daniel and his colleague was the tight timeframe. From the handover date, the store needed to be ready in just over three months. It was an incredibly fast and intense project, where Codeunit had only one month to study the Front Systems API documentation, build the integration, and run tests. With just one week left before the grand opening, the structure was in place.
“We were ready just a few days before the store opened. The time pressure was the toughest part. Ideally, you want a long lead time for testing and validation, but here the deadline was extremely tight. Still, it worked out. We were dependent on Codeunit and received fantastic support throughout the process. We had almost direct communication via Teams for setup, testing and adjustments, and everything went really smoothly,” says Daniel.
Data flows automatically
Today, STRONGER has a fully automated integration, and despite the new physical store, no department needs to add extra manual work. Finance and reporting systems automatically retrieve data from Business Central, and with the POS integrated, STRONGER has complete control over inventory across both warehouse and store.
“Front Systems is an intuitive solution, with essentially one salesperson and 50 developers. They evolve the system based on customer needs and they lived up to our expectations. Front Systems also has an existing integration with Centra which was a big advantage for us. Even though Codeunit had never connected Front Systems to Business Central before, they know our business inside out and immediately understood what we wanted. Codeunit solved it for us!” Daniel says.
An integration that goes unnoticed
Now all systems are fully integrated into STRONGER’s existing system landscape, and Daniel explains that Codeunit delivered exactly according to the requirements. “Everything now runs completely automatically, and we don’t notice the integration at all because it works so seamlessly. There have been very few teething issues. If we one day open additional stores, it will basically be copy-paste. From an integration perspective, there’s not much more to do. I would love to open more stores, this has been a really exciting journey, We now look forward to continuing our great collaboration with Codeunit on projects that will undoubtedly come our way, we’re certainly not leaning back now!” Daniel concludes.
