connect2​Salsify

Are product managers spending hours manually exporting catalog data from Business Central into Salsify? OmniConnect by Codeunit automates that process — keeping your product content accurate and ready for digital commerce, without manual transfers or custom scripts.

Built for ERP administrators and product content teams, OmniConnect for Salsify ensures your Salsify PXM platform always reflects the authoritative product record from Business Central.

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What It Does

• Product Catalog Synchronisation — Item records from Business Central are pushed to Salsify automatically, creating or updating products in a single upsert operation. Configurable mapping templates give administrators full control over which attributes are included and how they appear in Salsify.
• Variant Hierarchy Management — The connector builds and maintains Salsify's complete data inheritance hierarchy, mapping each level of a variant tree using dedicated templates. Both flat products and multi-level variant structures are supported within the same configuration.

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Key Benefits

• Automated product publishing — Items are pushed to Salsify automatically as part of the OmniConnect workflow, removing the need for manual exports or imports.
• Flexible attribute mapping — Liquid templates give administrators precise control over which Business Central fields are sent to Salsify and how they are named and formatted.
• Multi-level variant hierarchy — Complex variant structures are built and maintained automatically, preserving Salsify's data inheritance model without manual intervention.
• Single system of record — Product content in Salsify is sourced directly from Business Central, reducing the risk of outdated or inconsistent information on the digital shelf.
• Efficient bulk updates — Products are processed and upserted by variant group, making large catalog updates with many variants fast and reliable.

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OmniConnect Portal — included with your integration

Every integration comes with access to the OmniConnect Portal — giving you full insight into everything flowing between your connected systems. Get notified when something requires your attention, and correct data or resubmit failed transactions on the fly — all from a single interface.

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Built for your business

Need something more? OmniConnect connectors are continuously developed and extended based on customer feedback. If your workflow requires an integration or feature that isn't listed here, get in touch — we tailor our connectors to fit your business.