Daniel Wellington

Daniel Wellington is a Swedish watch company founded in 2011 by Filip Tysander. The company has sold over 6 million watches since its inception and has gained this success through its digital strategy in social networks like Instagram. The watches are designed in Sweden, made in China, and use quartz movements made by Miyota, a Japanese company. The leather watches are made of Italian leather. The company’s products are sold in over 25 countries. In February 2017, Daniel Wellington was named the fastest growing private company in Europe.